Dubai-(Special Report) that The Brain & Performance Centre, a DP World company, has launched a powerful awareness initiative this April in recognition of Autism Awareness Month. The centre is supporting a high-profile expedition to Everest Base Camp, led by globally known adventurer and former UK Special Forces operator Ant Middleton, to raise awareness about Autism Spectrum Disorder (ASD) and the importance of specialised care for children with developmental challenges in the United Arab Emirates.This initiative unites international and regional organisations in a shared mission to spotlight the urgent need for evidence-based, multidisciplinary treatment options for children with both cognitive and physical challenges. A dedicated team from The Brain & Performance Centre will participate in the physically demanding trek, with the entire journey being captured in documentary form to be shared across platforms, amplifying both awareness and community engagement.Dr Craig Cook, CEO of The Brain & Performance Centre, stated that every child deserves the opportunity to reach their full potential. Through raising awareness and mobilising support, he believes this initiative will help bring about long-term improvements in the lives of children with autism and their families.According to Al Mudassar News Agency, the centre’s youth programme is a unique offering in Dubai, integrating hyperbaric oxygen therapy (HBOT), personalised cognitive and physical training, as well as nutrition therapy — all based on internationally recognised research. This approach has already helped children with autism, cerebral palsy, brain injuries, and other developmental disorders achieve greater independence and enhanced quality of life.Adventurer Ant Middleton, speaking about the cause, expressed his pride in leading a mission that symbolises the resilience and courage of children living with autism. “This trek represents their strength and determination, and I’m proud to raise awareness for such a meaningful cause,” he said.The Brain & Performance Centre is also running a dedicated fundraising campaign to support autism treatment programmes for children in the UAE. Interested individuals and organisations are encouraged to learn more and contribute to this transformative effort by contacting the centre directly.This initiative reinforces The Brain & Performance Centre’s commitment to excellence, privacy, and ethical medical care. Every child enrolled undergoes a comprehensive evaluation, ensuring treatments are only offered where strong outcomes are anticipated. With this mission, the centre aims to build long-term, positive change for families navigating the challenges of developmental disorders.
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